Fashion meets technology with Vivienne Tam x WeChat; the world’s fastest growing and innovative social communications app, counting over 100 million registered users internationally as fans. To celebrate the partnership, Vivienne Tam specially designed four sets of customizable chat wallpapers for WeChat users to decorate and accessorize their chat conversations. Guests attending her fashion show at New York’s Lincoln Center will also receive a limited edition iPhone5/5S case inspired by her FW14 collection. You can catch a live stream of her show here. This isn’t the first time a fashion brand and technology has held hands–Burberry brought iPhoneography to a new high when it shot its SS14 show entirely on the Apple’s iPhone5s.
At Vivienne Tam’s runway show today, guests who downloaded the WeChat app and added VTAMFASHION as a contact will be privy to exclusive updates (behind-the-scenes photos and audio messages from Vivienne Tam herself!), participate in a real-time group chat, and have access to other exciting opportunities. WeChat users are also eligible to win two highly coveted VVIP front row tickets with pre-and post-show backstage access, while aspiring models can compete for an unprecedented chance to walk the runway during the show. While both contests aren’t open to us here in Singapore, I’m very excited to see who the winners are. If that isn’t getting the inside scoop, I don’t know what is!
Still need 10 good reasons to download WeChat? Check out this article to see how WeChat beats Whatsapp hands down! You can download WeChat here.
